Citroën was the name of an exceptional man. Trained at the Ecole Polytechnique, an elite engineering school, André Citroën was a brilliant technician. But he was also an adventurer and an inventor of modern style. The stamp of his personality remains integral to the identity of the company that he founded in 1919.

This creative drive is combined with a strategy of market conquest that underpins Citroën’s spirit of innovation. A Citroën is a unique, meaningful, inspired object that looks like no other car. The brand name also stands for quality. And since the quality of both products and services is central to the company’s image and to the loyalty shown by customers to the brand and its network, Citroën has implemented a certified quality system through which it is aiming to identify and satisfy customer expectations even more effectively.

In their day-to-day work, Citroën personnel are committed to pursuing growth and efficiency through a culture of constant progress. The founder’s pioneering spirit thus extends well beyond the brand’s products, to encompass the action of the men and women who work for the company, to serve customers… and the world around them. Citroën has already made the environment a priority concern. Across its network, the company has put in place tools and services designed to address environmental problems and, ultimately, to improve the image of the industry as a whole.